Proposed Campaign: Journey to the Top
In late 2018, prior to the launch of their new 2nd Floor Museum and renovated 102nd Floor Observatory, ESRT asked us at Lorelli ad agency to propose different campaign styles to market the New Empire State Building. I created two of the concepts and put forth several new logo ideas. One of these concepts was "Journey to the Top," which emphasized everything there was to see from the queue to the view (apologies but I love a rhyme). This comic style teaser outlined the adventure and wonder of it all.
Proposed Campaign: Dialogue
This campaign targeted New Yorkers and the broader tourist market by engaging them in dialogue. Seen the Empire State Building Lately? Through this concept, we would ask the consumers to question everything they thought they knew about ESB by teasing out the various new offerings.
